As more eCommerce websites are launched every day, the competition gets more intense. It’s time to reconsider your marketing plan and invest in SEO for eCommerce sites.
SEO is critical for the success of any online business, and it can help you get ahead of your competition. If two websites offer the same product, the SEO-optimized website is more likely to attract visitors and make sales than the non-SEO optimized one.
In order to develop a successful SEO plan, it’s critical to keep up with current trends. Here are some eCommerce SEO trends for 2022 that may help you attract a large number of visitors. Don’t forget to check out these amazing astrological predictions!
This is a list of new SEO trends that will help your eCommerce website rank higher in 2022!
Since July 1, 2019, Google has utilized mobile-first indexing, therefore considering Mobile SEO for eCommerce Sites as a trend in 2022 is not surprising.
According to recent statistics, 87 per cent of internet users use mobile phones and 40% of transactions take place on a mobile device. For the past two or three years, worldwide mobile traffic has surpassed that of desktop computers. As a result, a website without a mobile version may lose a lot of potential consumers.
To avoid missing out on this rare opportunity, store owners must concentrate on building a user-friendly mobile website with a responsive design, fast loading speed, simple navigation, and so forth.
Voice search is becoming increasingly popular among internet users, especially with the increasing usage of mobile devices. There are millions of people across the world already using Voice Assistants like Siri, Alexa, Cortana, Google assistant, or smart helpers in their daily lives.
If merchants understand how to use it, they may generate more organic traffic for your pages and improve eCommerce websites’ search engine optimization. It’s crucial to remember that voice search optimization isn’t the same as conventional SEO, so if you want to appeal to voice search consumers, you’ll need to make changes to your SEO strategy.
Here are some pointers to help you optimize voice search for SEO:
- Select long-tail keywords:
When people search for information on a desktop or mobile computer, they usually enter short and disconnected phrases. But when they employ voice search, they generally speak in complete sentences or lengthy phrases. As a result, to optimize voice search for SEO, you should focus on long-tail keywords to improve the number of times your site may be accessed by users.
- Optimize for questions:
You may see how voice search is clogged with questions in the preceding chart. When customers perform searches on voice search, the most common queries are questions. For example, users may say “How do I install Magento 2 extensions?” instead of “Magento 2 extension installation guide.” As a result, you should design your website’s content to answer your potential consumers’ issues.
Since its inception, Google has stressed the importance of user experience (UX) for SEO. Users will stay on your site longer if they have a positive experience there. This helps you boost page views per visit and gives Google another indication that your site’s rank might be improved. In 2022, it will still be an important aspect of eCommerce product pages’ SEO.
Let’s put ourselves in the shoes of a user and identify barriers that cause bad experiences. Then make an effort to improve your site so that users have the best experience possible. Users will stay on your site for longer if they like it, which is a wonderful indication for SEO!
Artificial Intelligence (AI)
Artificial intelligence (AI) is a useful tool that may be used to develop distinct and personalized customer experiences. It has a significant influence on eCommerce product pages’ SEO. We will not just encounter AI in service calls or healthcare; we’ll see it everywhere in the next years.
Google has used artificial intelligence to improve search results for its customers. Artificial intelligence understands the qualities that make material valuable or not. Then, with a high degree of accuracy, auto-classify these web pages and rank them.
AI has a beneficial impact on SEO, assisting in the refinement of your current SEO approach. Its algorithms, as well as speed, aid businesses in speeding up the research process and improving accuracy. As a result, it’s critical to understand AI as soon as possible and make use of it for SEO.
Boost SEO with Featured Snippets
Snippets are short bits of text shown at the top of Google search results that are intended to answer a searcher’s query. As a result, searchers can get the answers to their questions without having to visit another website.
When Google highlights your site as the quick answer to a question, it appears above the organic results, implying that you outperformed the competition, including a top-ranking site for the specific search result. As a result, if you can get your material into Google’s Featured Snippet, you can significantly improve your organic click-through rate (CTR).
To boost your eCommerce product pages’ SEO by encouraging more visitors to click on them, you need to provide simple answers to frequently inquired about topics on your website. Do not forget to do your homework and devise a unique approach for obtaining the best outcomes.