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Marketing Analyst

Marketing Analyst

How to Become a Marketing Analyst

According to Katie Zmijewski, a lead analyst at Market Strategies International, the best marketing analysts (or market research analysts) act as modern-day storytellers, transforming small details, raw numbers, and interviews into a visually appealing and informative report for their clients.  The marketing analyst’s narrative is made up of the following elements:  Recognizing the target audience and monitoring present customer satisfaction,…