A website may be used to target the entire (online) world. Local SEO, on the other hand, is concerned with ranking higher in your local area. It’s more important than ever now that people are seeking you out online more frequently than off. In these times of the COVID-19 epidemic, when individuals try to contact you rather than physically, getting discovered online by your local audience significantly enhances your company’s chances for survival. Here we’ll discuss what local SEO is and offer additional resources to help you make your site locatable in your region.
What is local SEO?
The objective of local SEO is to improve the ranking of your website in a certain geographic region. You want your internet pages to rank for specific search queries performed by a local audience if you have a local business, such as a store, restaurant, or agency. Making sure that people can locate you both online and offline is the goal of local SEO. Even now, when you may not be receiving visitors in your facility, you’re targeting a target audience that is in the same city. So you should optimize your internet presence for that area. You can accomplish part of it on your own website, but there’s so much more you can do!
How does local SEO work?
If you focus on local searches, you’re telling Google — through a variety of signals — that your company is located in a certain region and wants to be discovered by clients there. Ground-rule now is that it’s considerably easier to optimize if you have an accurate address in a region/city. This allows you to establish local landing pages and use a store locator on your website to help customers locate your business.
The correct LocalBusiness Schema markup is one of the most essential elements of your website. This may sound a bit technical, but our Local SEO plugin can handle it. All you have to do is fill in some information about your business, and our plugin will generate the appropriate Schema markup for you. Aside from technically optimizing your website for local searches, including content specifically designed for a local audience on your website is an excellent idea.
If you want to rank well in local searches, you must go above and beyond simply optimizing your website. One of the first things you should do is set up and fill out your Google My Business account with all essential information. Putting some effort into obtaining industry-relevant and local links can also help. Citations, as well as citations from other businesses, are just a few of the methods by which local SEO may be improved. We really recommend reading David Mihm’s series on local SEO if you’d like to learn more about these topics. His essay on How to Rank Your Local Business is a fantastic place to start.
What makes SEO unique?
Local SEO might be considered a subset of SEO. While SEO focuses on obtaining higher ranks for your website’s pages in search engines without a local component, local SEO aims to improve rankings in certain fields, such as towns or regions. These searches are frequently performed by a local audience. Google can infer to some extent whether the user is looking for a “local solution” to his problem simply by the query. Small businesses should find local search queries that are informative and relevant. These search phrases are particularly useful for small firms since the majority of their services or products are intended for a local clientele. If you want to rank in these popular local searches, you’ll need a more targeted approach to local SEO that focuses on ranking factors specific to your market.
How can I get started learning local SEO?
How do you learn local SEO, though? Of course, there’s a wealth of information on our Local SEO tag page. You’ll come across many topics to read about, including Google My Business, schema, social media, reviews, citations, and so on. If you’re looking for more in-depth instructions, videos, readings, and quizzes to evaluate your knowledge levels against that of the experts’, our Local SEO training course may be exactly what you’re searching for. It’s comprehensive yet easy to understand even if your website isn’t your main business like most small company owners.
Do you want to rank your WordPress website locally?
Do you own a small business and serve local clients? And, are you sick of seeing your rivals rank higher than you? The Yoast Local SEO for the WordPress plugin can also assist with this. This plugin will allow you to rank higher locally and in Google Maps without requiring any effort!