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What Is The Importance Of Keyword Research For SEO?

What is keyword research?

The process of researching keywords (words) that people use to search for information on the internet is known as keyword research in SEO (search engine optimisation).

The importance of keyword research in SEO

The first step in most SEO efforts is keyword research. You may rank well in search engines for a certain topic by researching and selecting the best target keywords.

In order to sell your items/services online, you’ll need traffic. High rankings in search engines result in visitors to your website, which allows you to advertise your goods/services online.

Tools for conducting keyword research

There are a variety of methods for locating keywords that you may use. Here are some of our favourites.


SEMrush provides a comprehensive overview of your keyword metrics, including monthly search traffic, competition, relevant keywords, and other information. Users on the free SEMrush plan are permitted to do ten searches each day. You may either learn how to utilize SEMrush for keyword research or listen to the video below where Greg Gifford, Vice President of Search at Wikimotive will show you how to use SEMrush’s keyword research tools.

Google Keyword Planner

The keyword planner is regarded as one of the most authoritative sources of keyword data since it draws solely from Google.

The tool is completely free to use, but in order to utilize it, you’ll need a Google Ads account. The planner may be used to produce keywords and queries with a lot of searches even if the software was not made for Ad campaigns.

How to choose a keyword

  • Make a list of keywords utilizing one of the keyword research software tools.
  • Make sure the keyword is related to the subject of your post.
  • Check the search volume – the greater the number of searches for a term, the more traffic you may anticipate.
  • Check the keyword’s difficulty – finding low-competition keywords can help newer sites rank.