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What Is the Role of a Marketing Manager?

Managers in marketing have a lot of responsibilities that go well beyond the realm of traditional marketing. They manage all customer interactions, as well as much more than you would think.

All marketing communication between a firm and its consumers is managed by marketing managers. To produce promotional messages, they manage internal teams and work to get media out to a variety of channels. Marketing managers deal with a wide range of media, including print advertisements and billboards as well as digital advertising and social networks.

The marketing manager is in charge of the company’s overall promotion and marketing strategy. Depending on the size of the firm, she or he may specialize in one of these channels or handle them all. While most organizations require at least one marketing manager, this role requires specialist industry knowledge that takes years to gain. Here’s everything you need to know about becoming a marketer.

What are the responsibilities of a marketing manager? 

The marketing manager role description varies by firm and industry, however, most jobs require responsibility for managing the company’s various communication pathways. When asked what it means to be a marketing manager on a daily basis, there are several common activities that these jobs have in common:

  • To grow your business, you’ll need to develop creative messages and themes that will attract consumers. 
  • Coordinating marketing efforts across several channels
  • Managing advertising and media budgets for campaigns 
  • Testing new marketing messages, platforms, and possibilities
  • Establishing connections with national and local news media
  • Directing the firm’s social media campaign
  • Examining the effectiveness of campaigns and troubleshooting those that don’t perform well
  • SEO helps you monitor and improve your website and digital presence.
  • Managing third-party vendors and in-house staff
  • Contacting the customer care team to resolve difficulties
  • Take some time to think of new methods to market existing goods or projects.
  • Establishing a corporate culture that encourages employees and other departments to embrace market research.
  • Listening to customer feedback from customer service agents and social media sites
  • Analyzing advertisement returns and reporting findings to senior management

Work environment

Marketing managers are almost always found in an office. They generally have their own offices, but they may also participate in meetings or collaborate in common workspaces.

If they are connected to the company’s production, some may work in a variety of settings. A marketing manager in the retail sector may have to go to physical locations to ensure that store personnel are aware of a new offer. Marketing managers can also give facility tours to journalists and potential business partners.

You will most likely be using a company laptop and, in some cases, a corporate smartphone. If you’re working on a tight schedule, you may be required to take these home with you. Marketing managers at certain businesses are permitted to telework for a few days each week as long as they have an excellent Internet connection.


During normal business hours, most marketing managers work full-time. They may also have to get up early to go to a meeting or participate in a conference call, or they could be required to stay late to finish a job.

Marketing managers may need to work over the weekend during big business events. Marketing managers in retail are generally available over Thanksgiving and Black Friday since these are frequently the company’s biggest sales days. Marketing managers may be required to work on-site or from home depending on the occasion. Some organizations may compensate for this by giving the marketing manager an additional day off. In general, this job is ideal for individuals who like working during typical business hours but are prepared to work late in order to benefit the organization.